Audi
Correct pronunciation: Ow-dee
Frequent mispronunciations: Aw-dee, Ah-dee
August Horch founded Audi in 1909. Why "Audi"? It's "Horch" translated into Latin.

Hyundai
Correct pronunciation: Hun-day
Pronunciation used by 99.9 percent of consumers: Hun-dye

Isuzu
Correct pronunciation: Ee-su-zu (preferred), I-su-zu (acceptable)
Frequent mispronunciations: Eye-su-zu, Ee-zu-su
Just think "Susan" and you'll have it.

Jaguar
Correct (i.e., British) pronunciation: Jag-yu-wahr
American pronunciation: Jag-wahr (unacceptable, but tolerated by the company as long as the person is interested in buying the car)
Frequent mispronunciation: Jag-wyre

Porsche
Correct pronunciation: Por-shah
Frequent mispronunciation: Porsh
"Porsche" is the surname of the company's founder, Dr. Ferdinand Porsche, which is one reason Porsche aficionados are almost rabidly intolerant of anyone who mispronounces the name.

Scion
Correct pronunciation: Sye-on
Frequent mispronunciations: Sky-ahn, Skee-ahn
"Scion" means "descendant" or "heir," which makes sense since Toyota is the parent company.

Volvo
Correct pronunciation: Vuhl-voh
Frequent mispronunciations: Vol-voh, Vall-voh, Voh-voh
Why "vuhl" and not "vol"? It's another one of those Latin words (see "Audi," above). "Volvo" in Latin means "I rotate."


Courtesy of AAA